Friday, February 8, 2013

Subaru Launches Driving Difficulty Index Map with Weather.com

Click image to see more detail!
The Weather Channel and Subaru have partnered up to give drivers a tool for gauging driving difficulty before braving the roads. According to Subaru, the Weather Channel has a new layer on its online maps that is called the Driving Difficulty Index, where drivers can pull up an interactive weather map to see what level of difficulty they'll have traveling in the current conditions.

"The index is based on various factors including ice, snow, ponding of water, high winds, and low visibility," according to the article in technology tell. "When selected by the user, the Driving Difficulty Index map shows users where difficult driving conditions are present."

Weather Company VP of Weather Analytics Paul Walsh said that the Driving Difficulty Index is a partnership that's unique to the two brands, due to their shared focus and expertise on driving safety in trying weather conditions. Subaru is the only automaker whose models are all IIHS Top Safety Picks.

Subaru's half of the bargain is that they get advertising space on all of the maps and will also offer Car Clinic video segments and tips to aid drivers in improving their driving safety.

Click to view our safe, award-winning Subaru models!


All information via technology tell  - image is a screenshot of the Driving Difficult Index via weather.com

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